Transit umbra, lux permanet. 1 lx = 1 lm/m2 = 1 cd·sr/m2
The lux (symbol lx) is the SI derived unit of illuminance and luminous emittance, measuring luminous flux per unit area. It is equal to one lumen per square metre. In photometry, this is used as a measure of the intensity, as perceived by the human eye, of light that hits or passes through a surface. It is analogous to the radiometric unit watt per square metre, but with the power at each wavelength weighted according to the luminosity function, a standardized model of human visual brightness perception. In English, "lux" is used as both the singular and plural form.
Lux Digital a full spectrum, enterprise digital company specializing in product and brand creation, development, deployment, and monetization across all digital platforms (Moving Pictures, Web, Software, OEM). We manage affiliations with FB, Google, Apple, MSN, and most major technology companies.
Mission: Developing responsible and successful properties through strategic partnerships with clients and internal productions.
2017 Solar Eclipse original footage shot in Bend, OR.
Alton Parker is the Founder and President of Lux Digital. Lux was initially founded in 1999 in San Francisco as a post-production and visual studio. In 2007, he and his partners founded TheGrio.com, sold it to NBC News, reacquired it in the Comcast acquisition, then sold it to Entertainment Studios in 2016. While at NBC News, Alton built the new MSNBC.com and developed several digital properties. At Entertainment Studios, Alton was the EVP of Digital for seven cable networks, 40+ broadcast properties, and a feature film distribution company.
Alton maintains a passion for empowering ‘Impact Brands and Solutions’. Alton has created and worked with countless properties (BlueHavenInitiative.com, BlackGirlsRock.com, HATCH, SustainableAdX.com) to affect positive change in the world around us. Previously, Alton designed visual shows and toured with The Allman Brothers and The Doors 21C, among others.
